Cornell Wisconsin

Location: Cornell Wisconsin

Duration: Two years

 

Scope of works

Planning, urban planning research, collaborating. budgeting and proposals.

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Problem: The business ecosystem was endangered because of the steady migration of youths from the city into larger communities located an hour away.

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Solution: I met with the City Council of Cornell WI and discussed the business infrastructure within the city and my concerns. We discussed what kinds of businesses would be beneficial to the town.  I proposed incorporating several restaurant and business franchises because the town was being vacated from not having a variety of options. The town only consisted of approximately 1,500 residents. Before a franchise can invest in a community, it considers the amount of traffic that travels along the highway. It was important to find a franchise that would be willing to invest with the available traffic data. I researched various franchises and their parameters for business within a small town. We wanted franchises to invest in the town while encouraging the growth of local businesses.

 

Outcome:  Family Dollar and Subway are the first two restaurant franchises in the city of Cornell Wisconsin.